CLIENT: McDONALD’S
PROBLEM: People can be sceptic about their food, and don’t know
that their products are grown by selected farmers and well taken
care of before its made into French fries.
CHALLENGE: Change peoples attitude to McDonals’s and letting
them know that they are looking after and grow their own potato.
SOLUTION: The revival of Ronald. Show people that Ronald is
more then just a clown, he is actually aprotector of all food served
on McDonald’s- Let him act as a scarecrow on a potato field where
he is looking after their potato, soon to be French fries.
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