Monday 11 February 2008

Addiction For a Quarter Of A Century





CLIENT: Tetris

PROBLEM: Tetris is celebrating its 25th anniversary and want
people to rediscover the game for Nintendo DS.

CHALLENGE: Tell people that Nintendo is celebrating the 25th
anniversary of Tetris and renew the game.

SOLUTION: By making a couple of in-real-life-Tetris films and
releasing them on the net capturing how easily Tetris stays with you
even after you’ve switched off your consol.

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