Make Some Noise

CLIENT: Amnesty International

PROBLEM: Something we take for granted everyday is still not allowed in many countries all over the world. We are talking about the Freedom of Speech, or the freedom to express yourself. Since it’s not just concerning speaking. Amnesty has for a long time wanted to make one day each year to the Freedom of Speech Day.

CHALLENGE: Make people aware of this huge problem. Make May 3rd The Freedom of Speech Day.

SOLUTION: In a collaboration with Sony Playstation and one of their most popular games; SingStar, we created an exclusive and worldwide 24 hour competition online. Where people all over the world can join and sing together in the biggest SingStar competition ever. All for the sake of Amnestys latest encouragement “Make some noise”, this time for Freedom of Speech around the world and to build a community around it. The winner of each game, that you qualify into, gets to sing with a world famous artist live online. The duets are shown in public places around the world and streamed live on the net.