Pick It Up, Dirtboy

Awarded at YCN

CLIENT: Keep Britain Tidy

PROBLEM: One of Britain’s most disgusting driving habits is people throwing litter from their cars.

CHALLENGE: Littering is illegal and can be subjected with a fine of up to 80. Create poster advertising to change the attitude and behaviour of people who are most likely of doing this. Most likely of doing this are “white male, lower social class, interested in sports, readers of lads magazines and tabloids”.

SOLUTION: Say what we need to say, but in a way they might like.