Streetwise

D&AD Shortlist

CLIENT: THINK!

PROBLEM: Traffic is the biggest single cause of accidental death for teenagers in the UK.

CHALLENGE: Create a hard hitting TV ad to make teenagers think twice about their roadside behaviour.

SOLUTION: Teenagers often have a lot on their mind and, especially on the roadside, we wanted to show that looking isn’t always seeing. But in a slight different way. By let oneself be taken in that what they’re watching isn’t what they first might have thought so when we say that “looking isn’t always seeing” they can (perhaps) relate to it.