Revitalising the Ants

CLIENT: Myrorna (Stores that collect peoples used clothes and belongings and sell them for charity, helping the Swedish Salvation Army.

PROBLEM: Less and less people go to the Myrorna stores around Sweden. Few people really think that they can find nice and cool stuff.

CHALLENGE: Making the stores more attractive to people and making them realize that the employers make sure that only nice, clean and whole stuff are sold.

SOLUTION: Arranging an event which celebrities are invited to. At the event the celebrities give away the clothes they’re wearing. They are restyled in clothes from Myrorna. All the celebrities’ clothes are later sold at Myrorna Stores.