Monday, 11 February 2008
A Tribute To A Classic
CLIENT: Parker Games, Othello
PROBLEM: Board games are loosing ground as the digital world, with TV- and computer games are growing bigger everyday. People play alone or over the internet, but almost never together.
CHALLENGE: Remind people about the joy, anger and fun about an old classic board game.
SOLUTION: We made a TV ad, in witch we show the target audience (more or less everyone), and refresh the idea to people about perhaps play a board game tonight and most important play it together.
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