Less children learn to swim / So let us teach your students how to
CLIENT: SLS, Swedish Life Saving Society
PROBLEM: Less and less children learn to swim.
CHALLENGE: Create a DM to principals and Heads of schools in
compulsory schools and make them use Swedish Life Saving
Society to teach their students how to swim.
SOLUTION: In a positive way we wanted to tell them about the
problem and at the same time show them the solution, the effect of
choosing SLS and that they can help their students.
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